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And that seems about right: I can’t even count how many gay friends I have for whom popping open Grindr is as rote of a smartphone task as scanning their email-clogged inboxes.Grindr, for instance, seems to be looking to shed its scurrilous image as “just a hookup app.” In March, the company that pioneered the geolocation-based, casual sex–facilitating sensation launched the online magazine Into.
Jason momoa, whom recognize from how family, and don't think my website will be up in makes your online.Yet their scope and reach in the queer community are hard to overstate.Since the 2009 launch of Grindr, the first and most ubiquitous of the set, gay dating apps have racked up north of several-dozen million users in some 200 countries (including Cuba! Grindr says that its users average 54 minutes on the app per day.Mostly-straight dating app Tinder had a projected 20 million active monthly users by April 2015, and gay male dating app Grindr, which on its fifth anniversary in 2014 had over 10 million user downloads, has been thriving for years now, but we have yet to see an app for lesbian and queer women really take off.Daatch launched in 2014 and landed with a thud, primarily because many users reported a lot of technical issues and not enough women (a fatal flaw for a lesbian dating app). "We talked to a lot of people, including founders of other dating sites, and gay women we were friends with," Tessler says.
When Tessler decided to start online matchmaking service The Dating Ring two years ago, she couldn't get nearly enough gay women to match with the few gay women who had signed up for the service.
Everyone is drinking, peering into their screens and swiping on the faces of strangers they may have sex with later that evening. “Ew, this guy has Dad bod,” a young woman says of a potential match, swiping left.
Her friends smirk, not looking up.“Tinder sucks,” they say. At a booth in the back, three handsome twentysomething guys in button-downs are having beers.
And it’s putting out more than just fluff by featuring topics such as the one-year remembrance of the Pulse nightclub shooting, the “resist march” at Los Angeles Pride, Ireland’s first openly gay prime minister, and the record levels of violence against LGBTQ people in 2016.
Grindr isn’t the only gay app getting in on the rebranding game.
CEO Joel Simkhai told in a recent interview that “millions of Grindr users [were] asking us to figure out what’s going on around them,” so the company decided to start curating culture-minded content.